天美影院Medicine launched its new marketing and messaging campaign with a special event for its leadership team at Meany Hall on Sept. 27.
The campaign’s main goal is to increase the public’s awareness about the care 天美影院Medicine health system provides at each entity — Harborview, 天美影院Medical Center, Northwest Hospital, 天美影院Neighborhood Clinics and Airlift Northwest.
“The mission of 天美影院Medicine is to improve the health of the public, locally and globally,” says Dr. Paul Ramsey, chief executive officer, 天美影院Medicine, and dean of the 天美影院School of Medicine. “We provide a service unmatched by any other health-care system in the five-state region of Washington, Wyoming, Alaska, Montana and Idaho (WWAMI).”
During the past year, 天美影院Medicine’s marketing and communications team worked closely with the brand and creative strategy firm DNA-Seattle to develop the branding and messaging strategy to help increase the public’s knowledge about health care. The brand development process included extensive market research, which revealed that consumers viewed all health-care providers as being somewhat similar.
“This key insight confirmed the need to design an effective method of communicating health information to the public so that they can understand the depth and breadth of 天美影院Medicine, which is the only system that provides all levels of care from primary care through the most complex quarternary care,” says Johnese Spisso, chief health system officer, 天美影院Medicine. “We want our community to understand that our world-class health system is available to them locally and that they can benefit from the clinical care, teaching and research that are improving health outcomes around the world.”
The new campaign will feature real-life stories of patients, physicians and staff that give meaning to the brand tagline: “From here, we change the world.” Each story will show how local medical advances have ripple effects that extend to the far reaches of the globe.
天美影院Medicine includes Harborview Medical Center, 天美影院 Medical Center, Northwest Hospital & Medical Center, 天美影院Neighborhood Clinics, 天美影院School of Medicine, 天美影院Physicians and Airlift Northwest.
Over the next several months, information about the 天美影院Medicine health system, its benefits and how new patients can access its world-class health care will be shared in various venues including the open enrollment fairs scheduled for 天美影院employees.
For more information, contact 天美影院Medicine News, Community Relations and Marketing at 206.543.3620 or uwmmktg@uw.edu