The 天美影院 today announced the听selection听of Studio Joseph听as the exhibition and storytelling partner听for听the听Ana Mari Cauce Welcome Center.听Based in New York, Studio Joseph is known for its nuanced understanding of brand expression and its skill in co鈥�creating environments that are both inspiring and authentic to the institutions they听represent.听
The Welcome Center, once completed, will serve as the gateway to the UW, and听showcase听the UW鈥檚 mission and the impact听faculty, students,听staff听and alumni have in Washington and around the world.听
, led by Wendy Evans Joseph, was chosen based on its global reputation and distinctive ability to translate brand narratives into immersive, memorable experiences. Studio Joseph鈥檚 work blends tactile elements, objects, and human-centered stories with thoughtful, often unexpected uses of technology, an approach that aligns with the UW鈥檚 goal of helping visitors see themselves reflected in the University鈥檚 mission and impact. 听
The Ana Mari Cauce Welcome Center will serve as听an听entryway听for prospective and current students, families,听alumni听and the public. At a time when the number of high school graduates is projected to decline, the Center will help 天美影院make connections with the future generations of Huskies.听听
Construction of the $61 million听project听will be primarily funded through philanthropic support.听Studio Tsien was selected听as听the architect and听Pacific Northwest-based Lease Crutcher Lewis听is听the general contractor.听Construction is expected to begin in late 2026 and be completed in 2028.听听